Campaign: All about Chocolate

Agency: Karo
Role: Art Director

When we were asked to build a set of assets that would truly speak to chocolate lovers, we knew we had to bring in the best. That's why we teamed up with The Orange Apple, one of Vancouver's top photographers and retouchers. Together, we created a series of mouth-watering photos that captured the attention of sweet tooths like no other.

To showcase these assets, we used mall and in-store signage inspired by chocolate - lots and lots of chocolate. The result was a campaign that was both visually stunning and utterly irresistible. Whether you're a chocolate connoisseur or just have a sweet tooth, our chocolate-themed assets are sure to satisfy.

Chocolate yule log screensaver

Here's a little something to share with chocolate lovers during those cold winter months.

Bernard Callebaut is known for their delicious, high-quality chocolates, and every year they create a limited batch of chocolate logs filled with their best treats. To celebrate this delicious offering, we came up with a creative campaign that paid tribute to the chocolate log.

We started by creating a screensaver that commemorated the log in all its chocolatey glory. This screensaver was designed to help chocolate lovers get in the holiday spirit and whet their appetite for Bernard Callebaut's limited edition treat. To further promote the chocolate log, we also used it as the star of a pre-roll ad. This ad helped to calm the cravings of chocolate lovers and drive sales of the sought-after logs. Overall, our campaign was a sweet and successful way to celebrate Bernard Callebaut's chocolate logs.