Campaign: Wine and Keys

Agency: Calder Bateman
Role: Art Director

The Wine and Keys poster campaign delivered a haunting reminder of CheckStop season, specifically targeting wine drinkers who are often overlooked in awareness efforts. The design features a glass of red wine alongside a napkin stained with wine, resembling blood, and car keys arranged to look like a crash victim—all set on a classic bar tabletop. Strategically placed in bar and restaurant washrooms, the posters used their unique setting to captivate attention, keeping the headline simple and letting the evocative imagery and logo drive the message home.