Campaign: Don’t just think it, say it.
Role:
Art Director

Hospitals can be stressful and overwhelming places, and it's important to remember that we all have a role to play in making them better. That's the message behind our campaign, which promotes conversation about the interactions we have at the hospital.

To get this message across, we came up with the idea to hang thought bubble posters behind the waiting room chairs and in exam rooms. These posters contained thought-provoking copy that encouraged readers to be more alert and aware of their hospital experience.

Whether you're a patient, a visitor, or a healthcare professional, this campaign is a reminder that we can all make a difference in the hospital setting. So let's start the conversation and work together to make our hospitals better for everyone.

 
 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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