The Ask: Brand Idenity + Awareness Campaign
Agency: Karo Design
Role: Art Director
This campaign, created through the generosity of Karo Design, which donates $25K annually to social causes, joined forces with The Orange Apple to raise awareness and inspire cash donations instead of just toys at Christmas. Seen across social feeds, posters, and video, it encouraged meaningful support for children fighting cancer.
Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.
