Campaign: Want the Extra?

Agency: DDB Canada
Role: Art Director

The Extra gives lottery ticket buyers an extra opportunity to win big, and we've brought this exciting concept to life through the charming story of a sweet elderly gentleman on a mission to find the perfect dance partner. Follow his journey as he refuses to give up until he finds the one, and see how The Extra can change your luck for the better. Produced by Circle Productions and written by Eva Polis, this commercial is sure to leave you feeling inspired and ready to play for your own chance at a second chance.

Campaign: Think big

Agency: DDB Canada
Role: Art Director

Personify your chance at $100 million with our new lottery scratch and win campaign, featuring an oversized scratch ticket as the star. In this hilarious commercial, a hapless film director tries to capture the perfect shot, only to have the ticket steal the show. Watch as the scratch ticket transforms into the ultimate scene-stealer, brought to life through the clever writing of Eva Polis and brought to the screen by Radke Films. Don't miss your chance to scratch and win big with Canada's $100 million dollar lottery.

Campaign: Every prize is grand

Agency: Calder | Bateman
Role: Art Director

Support a great cause and scratch your way to thousands of prizes with the Cash & Cars lottery, benefiting Alberta's Cancer Centres. With the insight that "every prize is grand," our campaign cheekily called out all of the thousands of prizes up for grabs, making every ticket sale a fun and exciting experience. Don't miss your chance to make a difference and win big with the Cash & Cars lottery - every prize is truly grand!