Campaign: Don’t make it a grad to forget.
Role: Art Director

Working with MADD’s Edmonton Chapter, we created this haunting image and hung it on high school hallways a few weeks before graduation photos were taken. The ad was also seen online and printed in the entertainment sections of trendy newspapers promoting concert events.

The ad garnered the attention of the advertising community and was featured on AdAge and multiple other sources. And to this day it still gets favourited on Pinterest.