Peace of mind
Campaign: Peace of Mind
Agency: Venture Communications
Role: Creative Director
Our objective with this campaign was to help existing Toyota owners feel confident and secure when it comes to servicing their vehicles. We wanted to promote the idea of "Peace of Mind" and encourage owners to visit a Factory Trained Toyota Technician for all of their maintenance needs. By highlighting the expertise and professionalism of these technicians, we hoped to alleviate the anxieties that many owners feel when they try to handle repairs and maintenance on their own. Whether you're an experienced mechanic or a beginner, we believe that entrusting your vehicle to a Factory Trained Toyota Technician is the best way to ensure that it's always running smoothly and safely.
Anti-Aging
Campaign: Anti-aging
Role: Creative Director
Toyota is a the brand that embodies the rugged spirit of the Prairies. These reliable vehicles are built to last, sometimes outlasting their owners. In our marketing campaign, we featured the faces of Prairie region's seasoned citizens to drive home the importance of regular servicing for Toyota owners. Through targeted email and pre-roll ads, we reminded drivers to keep their Toyota's running strong for the long haul. Don't let your Toyota become a distant memory - keep it going strong with regular maintenance.
Anti-aging (man)
Anti-aging (woman)
Red Tag Days
Campaign: Revenant radio
Role: Creative Director
We paid tribute to a beloved Canadian nature program and added a uniquely Prairie twist to announce Toyota's upcoming Red Tag Days. Our radio spot, narrated by a voice that echoed across the wilds of the Prairie, stood out from the rest and resonated with listeners. The result was a celebration of Canadiana and Prairie heritage that truly captured the spirit of Toyota's Red Tag Days.
