FYidoctors
Campaign: See life clearly
Agency: Venture Communications
Role: Creative Director
As Canada's leading eyewear and eye care provider, FYidoctors is dedicated to helping the nation see clearly. In order to bring this mission to life, we worked with FYidoctors to create a mantra that not only enhanced lives, but also broke the rules of traditional marketing. Rather than staging fake situations, we used real patients speaking directly to the consumer in order to create real connections and strong social media engagement.
To support FYidoctors' bilingual advertising efforts, we developed hundreds of targeted digital display campaigns and social content, including an award-winning commercial in Montreal directed by Oscar-nominated director Jérémy Comte and featuring a reimagined version of the classic Canadian song "These Eyes." Our innovative use of typography also caught the attention of Communication Arts, earning us recognition for our creativity.
Join FYidoctors in their mission to help Canada see clearly, with advertising solutions that are as innovative as they are effective.
Exceeding the brand standards of eye care.
From logo to typography, colors to design, my team built a distinctive brand that stands out from the competition and is instantly recognizable. Whether a patient visits one of our many locations or engages with us online, they can trust that they will receive the highest level of care. By upholding brand standards that reflect our dedication to excellence, we've built a memorable and trusted brand that sets us apart in the eye care industry.
FYidoctors has rapidly expanded across Canada, with over 2,000 employees and 450 Optometrists dedicated to our philosophy of improving patients' vision and enhancing their lives. Our work is present in over 230 clinics throughout the country, working towards a common goal of providing the highest quality care. Whether at one of our many locations or online, you can trust in FYidoctors to help you see clearly and live fully.
-
Client: FYidoctors
Creative Director: John Halliday
Marketing Director: Sabrina Lalonde
Client Marketing: Danielle Van Camp
Strategy: Arlene Dickinson
PR & Social: Jerry Nasr
Art Director: Dylan Smith
Copywriters: Patrick Doyle, Tim Anderson, Aurora Tapp
Junior Art Directors: Lyndon Navalta, Danielle Goudie
Designers: Dylan Smith, Mathew Vickery
Motion Artist: Phil Chen
Videography: Damien Mustaphi
Cinematographer: Dane Ulsifer
Graphic Design: Monica Gutierrez & Zoë McMullen
Production Artists: Claudia Collins, Robert Bourassa
Production Manager: Peter Brayne
