Back to the skies

De HavillandVenture2019
Written By John Halliday
 

The ask: Identity & Brand Launch

Agency: Venture Communications
Role: Creative Director

On June 3, 2019, Longview Aviation announced the launch of De Havilland Aircraft of Canada Limited, along with a rebranding effort that included a new logo, brand guidelines, and marketing materials for use in North America, Europe, the Middle East, and Asia. This rebranding also included updates to the exterior and interior branding of De Havilland's products.

 
 
 

The new logo classically reflects the original De Havilland brand mark.

 
 

We are proud to present this celebration video for our staff and employees. The entire production process, from planning to filming to editing, was completed in under a week. The cinematographer by Dane Ulsifer.

 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
Previous

Guerrilla Marketing
Next

Depot heroes