Depot heroes

 
 

Campaign: Bring your empties back

Agency: Venture Communications
Role:
Creative Director

Celebrating Alberta's Environmental Leadership: A Campaign Highlighting the Journey of Beverage Container Recycling

In an effort to recognize and celebrate Alberta's outstanding achievements in beverage container recycling, we launched a comprehensive campaign that spanned across social media and in-store locations. From eye-catching graphics to engaging posts, this campaign demonstrated the various steps and efforts it takes to get these containers back to the recycling depot. The campaign was widely seen throughout the province, and helped to raise awareness about the importance of environmental stewardship.

 
 
 

Successfully Producing Film Commericals During Covid-19: How We Implemented Safe Practices and Maintained Quality

In June 2020, we faced the challenge of producing three commercials during the Covid-19 pandemic. However, with the help of Joe Media (our film production partner), we were able to develop a plan that ensured the safety of all actors, agency staff, clients, and film crew. Joe Media implemented impeccable safety protocols and followed all necessary guidelines, allowing us to successfully complete the film production without any disruptions or setbacks. By prioritizing the health and safety of all involved, we were able to maintain the high quality of our work while navigating these unprecedented times.

 
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John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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