Dependable Dad

ToyotaVenture2015Dependable Dad
Written By John Halliday
 
 

Campaign: Dependable Dad

Agency: Venture Communications
Role: Creative Director

Toyota's dependability shines through in the market. To celebrate Father's Day, we launched the Toyota Tundra Dependable Dad contest on Facebook. The response was overwhelming, with heartwarming stories pouring in from across the country. While picking one winner wasn't easy, we finally awarded a new Toyota Tundra to the most dependable dad. Just like a reliable dad, our vehicles handle life's challenges. Thanks to all who participated and shared their stories – your love for fathers touched us deeply.

 
 
 

Toyota found a place in the hearts and minds of people across the Prairie region.

John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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