Doodles

ToyotaVenture2017Doodles
Written By John Halliday
 
 

Campaign: The way you imagine it

Agency: Venture Communications
Role: Creative Director

In 2017, Toyota faced fierce competition as it introduced a brand new set of safety features to the market. To stand out from the crowd, we developed an integrated retail campaign that took a unique approach to showcasing these features.

We used the theme of "The way you imagine it" to present the safety features in a fantastical, imaginative way. This cohesive messaging platform helped us to engage customers and spark sales in 26 cities across 5 provinces. Despite the competition, Toyota's "The way you imagine it" campaign helped the brand to stand out and make a strong impact.

 
 
 
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  • Client: Prairie Toyota Dealers

    Agency: Venture Communications

    Creative Director: John Halliday

    Art Director: Dylan Smith

    Illustrator: Dylan Smith

    Writer: Tara MacKinnon

    Motion Artist: Phil Chen

    Print Production: Peter Braynes

 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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