The freedom of constraints

 

Task: Cover Art & Support Diagrams
Role:
Illustrator & Art Director

As an artist, I'm always on the lookout for exciting new projects to sink my teeth into. So when my friend Darcy Verhun approached me with his latest book idea, I was overjoyed.

This project wasn't just any book - it was a compilation of stories contributed by the esteemed Marshall Goldsmith 100 Coaches. Darcy needed a stunning book cover design and supporting illustrations to bring the stories to life. I knew this was a once-in-a-lifetime opportunity, and I was eager to dive in and create something truly special. With a clear vision and a strong creative strategy, I set out to bring Darcy's book to life in a way that would captivate and inspire readers.

 
 

I'm proud to say that each and every story in this book was accompanied by a custom illustration and infographic created by me. These visuals helped to bring the stories to life and engage readers in a way that words alone couldn't. My unique style and attention to detail brought something special to the project, and I'm confident that these illustrations will be a highlight for readers.

 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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