Hotel Group

 
 

Campaign: So close, the experience practically comes to you.

Agency: DDB Canada
Role:
Art Director

When it comes to booking business conferences, location is everything. That's why our campaign for Edmonton focuses on the convenience and proximity of the city's hotels and conference rooms. With cheeky ads that put the "must-do" experiences right at the doorstep, we wanted to show companies that Edmonton is the perfect place for their next big event.

But we didn't stop there - the photography in our campaign takes a twist and puts the experience right in the room with them. Imagine having the beauty of the Prairie region or the excitement of the city just footsteps away from your conference room. It's the ultimate convenience, and it's all possible in Edmonton. So why wait? Book your next business conference in Edmonton and make it a success.

 
 
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John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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