Pet salon & spa

Whitemud Pet SalonDDB2008

Apr 6

Campaign: Pamper your pet

Agency: DDB Canada
Role: Art Director

Are you tired of your pet living a life of mediocrity? Then it's time to step up their game and give them the royal treatment they deserve. That's where our campaign comes in - we've enlisted the talents of Vancouver's finest photographer, Hans Sipma, to create a series of posh and stylish ads that showcase the most luxurious set-ups you could imagine for your furry friend.

These ads can be found at transit shelters near dog parks and urban barns, targeting pet owners who are ready to spoil their beloved companions. Whether you're a dog person, bird person, or cat person, this campaign has something for every pet owner. So if you want to turn your pet into a VIP, this campaign is for you. After all, they deserve the best - just like their human counterparts.

John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com

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