Giant mask

Covid-19Venture2020Giant Mask
Written By John Halliday
 
 

Campaign: Thank you frontline workers!

Agency: Venture Communications
Role: Creative Director

In order to show our support for frontline workers and the vaccination effort, we teamed up with Burke Printing to create a powerful and impactful campaign. We engineered and mounted a massive face mask on the Southwest corner of Venture's building, using it as a powerful symbol of the importance of PPE in the fight against COVID-19. This bold and attention-grabbing display was quickly picked up by influencers and shared through social channels, amplifying our message and reaching a wider audience. It was a small but meaningful way for us to show our appreciation for the brave men and women on the frontlines and to encourage others to do their part to help stop the spread of the virus.

 
 
the-mask-hero.jpg
 

  • Client: Venture Communication

    Creative Director: John Halliday

    Strategist: Greg McFarlane

    PR & Social: Jerry Nasr

    Production Manager: Peter Brayne

    Printing and Installation: Burke Group

 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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