G-Tech

G-TechVenture
Written By John Halliday
 
 

Campaign: Defeat the cold

Agency: Venture Communications
Role: Creative Director

This innovative campaign was designed to showcase a revolutionary hand-warming technology that truly stands out from the competition. Using frozen objects and melted hand prints, we demonstrated the power of this groundbreaking product to keep hands warm and comfortable in even the most extreme conditions. The visual impact of this campaign was undeniable, and it effectively communicated the benefits of this cutting-edge technology to a wide audience. Whether you're an outdoor enthusiast, a winter sports fanatic, or just someone who hates cold hands, this campaign is sure to inspire you to try out this revolutionary hand-warming solution.

 
 
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Hand warming pouch cutaway photo.

John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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