Playtime

ToyotaVenture2015Playtime
Written By John Halliday
 
 

Campaign: Engineered for playtime

Agency: Venture Communications
Role: Creative Director + Art Director

When it came to promoting the all-new Rav4, we knew we needed a campaign that captured the adventurous spirit of this sport utility vehicle. With its sleek design and impressive capabilities, the Rav4 was made for playtime, road trips, and weekend getaways.

To showcase this, we developed a broadcast and radio campaign that imagined the Toyota engineers intentionally creating the Rav4 for these fun and exciting experiences. Our strategy was to tap into the sense of adventure and freedom that the Rav4 represents, and to inspire listeners to make the most of their time on the road. Whether hitting the trails or hitting the open road, the Rav4 is the perfect companion for any journey.

 
 
 

TV & Pre-Roll

 

Radio

Writer: Patrick Doyle

 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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