Shockingly new

Campaign: Shockingly new

Agency: Venture Communications
Role: Creative Director

The launch of the 2014 Toyota Corolla marked a major milestone for the Prairie region. Gone were the days of the Corolla being seen as a stodgy, outdated car - the new design and features made it a viable and attractive option for young adults. To make a splash and get the word out, we needed a bold and attention-grabbing campaign.

That's why we decided to have the Corolla appear from the unknown in our marketing materials. This integrated campaign included social media ads, pre-roll videos, newspaper ads, and in-store signage, all featuring the sleek and stylish new Corolla emerging from the shadows. The response was overwhelmingly positive, and the Corolla became a hit among young buyers in the Prairie region.

Corolla

Campaign: Serious Envy
Role: Creative Director & Art Director

The redesigned Toyota Corolla was a revelation, and it quickly gained the attention of millennials with its sleek and sporty design. To tap into this excitement and showcase the new Corolla's improvements, we came up with a creative campaign that leveraged the power of nostalgia.

We cast two older models of the Corolla and asked them what they thought of the new model. Their response? Serious envy. By using these classic cars as a foil for the all-new Corolla, we were able to highlight the impressive upgrades and appeal to a younger audience. The result was a campaign that was both humorous and effective, and it helped to drive sales of the new Corolla in the Prairie region.