Parking stylus

City CentreDDB2009

Sep 10

Campaign: Grind with Tommy Lee
Role: Art Director

Underground Sound was a one night event held in Edmonton City Centre’s (the city’s most urban shopping centre) underground parking garage with guest Tommy Lee and feature DJs Aero, Steve Aoki and Nestor Delano spinning. Prior to the event, oversized record-player stylus needles were created and installed in downtown parking garages on the ‘enter’ and ‘exit’ arms to promote Underground Sound to the targeted downtown crowd. The objective was to sell out the event with 1,300 tickets available. In the end, Underground Sound was oversold and saw Tommy Lee swinging from the parking garage pipes.

Guerrilla marketing: Parking arm transformed into a turntable stylus for Underground Sound, a sold-out Edmonton event featuring Tommy Lee, Aero, Steve Aoki, and Nestor Delano in a downtown parking garage.

John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com

Parking stylus

Über stein

Shirley Potter