Campaign: Home of the Über stein
Agency: DDB
Role: Concept + Art Director
We had a special treat for all beer lovers - posters that rolled out into an oversized 3-D Über stein, celebrating Edmonton's largest beer at Wunderbar. This unique and eye-catching campaign caught the attention of Edmontonians and put a smile on their faces. And with Edmonton's largest beer inside, it was hard not to love.
Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.
