Checkstop

CheckstopCalder Bateman2006
Written By John Halliday
 
 

Campaign: Wine and Keys

Agency: Calder Bateman
Role: Art Director

The Wine and Keys poster campaign delivered a haunting reminder of CheckStop season, specifically targeting wine drinkers who are often overlooked in awareness efforts. The design features a glass of red wine alongside a napkin stained with wine, resembling blood, and car keys arranged to look like a crash victim—all set on a classic bar tabletop. Strategically placed in bar and restaurant washrooms, the posters used their unique setting to captivate attention, keeping the headline simple and letting the evocative imagery and logo drive the message home.

 
 
A full glass of red wine glass next to a set of car keys displayed in a bar and restaurant washroom, highlighting CheckStop season with a minimalist design and strategic placement.
 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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