Crafting brands with vision.

Curiosity, exploration, and passion—that’s where we are. What you see above is portions of my portfolio, resurrected with AI, a wild experiment to prove just how far we’ve come. Once, these ideas took weeks to craft; now, they spring to life with a few clicks and a little magic. It’s a full-circle moment—a reminder of the thrill of invention and the beauty of bringing old ideas into a new era. Wake up, folks. This is what’s possible.

MADD, Calder Bateman, 2005, Crashed Posters John Halliday MADD, Calder Bateman, 2005, Crashed Posters John Halliday

Lavatory Accidents

Lavatory Accidents was an award-winning pro bono campaign created for MADD to raise awareness about the dangers of impaired driving. Featuring posters of wrecked vehicles physically crashed into urinals, hand dryers, and soap dispensers in bar and restaurant washrooms, the campaign delivered a powerful, guerrilla-style message that couldn’t be ignored. The innovative concept earned multiple accolades, including Best of Show, Poster Series, Public Service Print, Guerrilla Marketing, and the People’s Choice Award.

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Checkstop, Calder Bateman, 2006 John Halliday Checkstop, Calder Bateman, 2006 John Halliday

Checkstop

The Wine and Keys poster campaign delivered a haunting reminder of CheckStop season, specifically targeting wine drinkers who are often overlooked in awareness efforts. The design features a glass of red wine alongside a napkin stained with wine, resembling blood, and car keys arranged to look like a crash victim—all set on a classic bar tabletop. Strategically placed in bar and restaurant washrooms, the posters used their unique setting to captivate attention, keeping the headline simple and letting the evocative imagery and logo drive the message home.

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Whether bringing something new to life or executing a well-developed concept, I always strive for excellence in delivering unique, bold results.