Shirley Potter

Shirley Potter CostumesCalder Bateman2005
Written By John Halliday
 
 

Business card: Dracula fangs

Agency: Calder Bateman
Role: Concept & Art Director

The Dracula Fang business card captures the essence of Shirley Potter Costumes: making it easy to find the perfect costume for any occasion. This clever design transforms a simple business card into iconic Dracula fangs with a quick fold, reflecting the store's playful and imaginative spirit. Perfect for anyone looking to easily get vamped up for Halloween, the card showcases how even the smallest detail becomes an unforgettable experience, embodying creativity and fun.

 
 
A girl playfully holds a business card in her mouth, styled as part of the concept. The card, representing a costume company, features bent edges cleverly shaped to resemble Dracula fangs, blending creativity and branding seamlessly.
 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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