Fire etc.
Alarm brochure.
Campaign: Maybe emergency training is for you
Agency: Calder | Bateman
Role: Art Director
"Discover your inner superhero and become an emergency response worker with our specialized fire training program. Our campaign, which included paper fire alarm pull station brochures placed in post-secondary schools and colleges, attracted potential emergency responders. Our brochures provide all the information you need to know about our program schedules and emergency rescue training. Our campaign was successful in catching the attention of aspiring heroes and has even earned recognition at the Ace Awards and a Silver Medal at the New York Advertising Festivals. Don't miss your chance to make a difference in your community and join us at our fire training school today."
Maybe emergency training is for you.
We created a series of posters that used hilarious photographs of people rescuing the unexpected to target the training of new emergency response workers.
With the headline "Maybe emergency training is for you," these posters are sure to get a laugh and grab your attention. Whether it's a person rescuing a stray kitten from a tree or a group of friends pulling a couch out of a swimming pool, these funny and unexpected scenarios will make you think twice about what it takes to be an emergency response hero. So if you're ready to join the ranks of the brave and the daring, this campaign is for you."
