Tears

MADDDDB2008Tears

May 17

Campaign: Tears

Agency: Calder | Bateman
Role: Art Director

If you've ever lost a loved one in a drunk driving accident, you know the pain and trauma that comes with it. That's why MADD created a poster and magazine series to offer grief counselling and post-trauma support for victims and survivors of small communities.

The concept behind this campaign is simple yet powerful - a wrecked vehicle is anchored at the end of a human tear, with each eye representing a different age and demographic. This visual metaphor helps to convey the emotional impact of drunk driving accidents, and it serves as a reminder that no one is immune to the dangers of impaired driving.

We hope this campaign will help to provide some much-needed support and comfort to those who have been affected by drunk driving, and we encourage everyone to join us in the fight against this preventable crime.

John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com

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