Grad photo

MADDCalder Bateman2005Grad Photo
Written By John Halliday
 
 

Campaign: Don’t make it a grad to forget.
Role: Art Director

Working with MADD’s Edmonton Chapter, we created this haunting image and hung it on high school hallways a few weeks before graduation photos were taken. The ad was also seen online and printed in the entertainment sections of trendy newspapers promoting concert events.

 
 
2021-MADD-Crashed-grad-Frame-Girl.jpg
 

The ad garnered the attention of the advertising community and was featured on AdAge and multiple other sources. And to this day it still gets favourited on Pinterest.

 
CB-MADDFRAME.jpg
 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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