Lavatory Accidents

MADDCalder Bateman2005Crashed Posters
Written By John Halliday
 
 

Campaign: Lavatory Accidents

Agency: Calder Bateman
Role: Concept + Art Director

Lavatory Accidents was a pro bono campaign designed to raise awareness through impactful, guerrilla-style messaging. Our concept involved physically crashing posters into urinals, hand dryers, and soap dispensers, transforming them into striking 3D wrecks that couldn’t be ignored. Bar and restaurant managers embraced the idea, and with the help of MADD volunteers, we brought the campaign to life in washrooms across the city.

The simplicity and clarity of the concept made this one of my all-time favorite campaigns. Its effectiveness was recognized with multiple awards, including Best of Show, Poster Series, Newspaper Single, Public Service Print, Guerrilla Marketing, and Out-of-Home Marketing.

 
Overhead view of three flat posters featuring a red car, a white car, and a blue pickup truck with skid marks, shown before being crashed for the Lavatory Accidents campaign.
 
Overhead view of a red car poster smashed into a men's urinal in a bar washroom, showcasing the Lavatory Accidents campaign in action.

Poster as it appeared in situation.

Overhead view of a white car poster smashed into a washroom soap dispenser in a bar washroom, highlighting the Lavatory Accidents campaign in action.
Blue pickup truck poster shown unsmashed and smashed into a washroom paper dispenser, highlighting the Lavatory Accidents campaign before and after installation.
White car poster shown unsmashed and smashed into a washroom paper dispenser, showcasing the Lavatory Accidents campaign before and after installation.
White car poster shown unsmashed and smashed into a washroom paper dispenser, showcasing the Lavatory Accidents campaign before and after installation.
 
John Halliday

Creative Director with a deep passion for Concept and Brand Development. I have nearly 30 years of experience leading high-caliber teams across Western Canada, crafting compelling brand narratives and innovative campaigns for global brands like Toyota, Nature's Path, and Travel Alberta. Known for my knack for spotting big ideas and inspiring creative stakeholders, I foster a culture of innovation and mentorship while delivering high-caliber, award-winning work. I excel at working efficiently under tight deadlines and take pride in making the right creative decisions that balance vision and marketing objectives.

http://www.johnhalliday.com
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