Hospital poster campaign encouraging patients to speak up on hospital property.

Campaign for future emergency rescue workers.

MADD campaign offering grief counselling and post-trauma support for victims.

Lavatory Accidents was an award-winning pro bono campaign created for MADD to raise awareness about the dangers of impaired driving. Featuring posters of wrecked vehicles physically crashed into urinals, hand dryers, and soap dispensers in bar and restaurant washrooms, the campaign delivered a powerful, guerrilla-style message that couldn’t be ignored. The innovative concept earned multiple accolades, including Best of Show, Poster Series, Public Service Print, Guerrilla Marketing, and the People’s Choice Award.

The Wine and Keys poster campaign delivered a haunting reminder of CheckStop season, specifically targeting wine drinkers who are often overlooked in awareness efforts. The design features a glass of red wine alongside a napkin stained with wine, resembling blood, and car keys arranged to look like a crash victim—all set on a classic bar tabletop. Strategically placed in bar and restaurant washrooms, the posters used their unique setting to captivate attention, keeping the headline simple and letting the evocative imagery and logo drive the message home.

The Über Stein campaign celebrated Edmonton’s largest beer at Wunderbar with a creative twist. Posters were designed to roll into oversized 3D beer steins, transforming a standard promotional piece into an engaging, interactive experience. Strategically placed throughout downtown Edmonton, the campaign targeted beer enthusiasts, capturing attention and spreading excitement. The playful design embodied the fun and lively spirit of Wunderbar, leaving a lasting impression on the community.